Pure Radio

One of the many weird and wonderful briefs set my St Martin’s last year was a competition by Pure Radio. We all had the daunting task of designing a limited edition version of PURE's EVOKE Mio radio - with the aim of creating the concept of a digital radio for women.

The range of ideas, innovation and designs from fellow students was amazing; so in complete disbelief I won two out of the three categories, innovation and packaging. Here are snippets of some press from the event, which includes the winners of commercial category Olivia Clifford and Abigale Hartley  and one of my personal favourites Grace’s Taylor’s wooden laser cut design.

Yesterday, I went down to see the talented bunch to look at their impressive designs as Pure revealed the winners in three categories - innovation, commercial and packaging.

Kalia Cox’s imagineer porcelain radio

Kalia Cox scooped top prize for both her customisable ceramic radio in the innovation category and her laser wooden packaging, which can be reused as a light box, in the packaging category.

Light box packaging

Kalia’s porcelain radio particularly stood out for the judges so after her wins I asked about her idea. ‘I created a sleek ceramic aesthetic, which is beautiful in itself but also can be adapted. Using laser-cut lace and imprinting it on to porcelain, the consumer can then embroider their own design on the radio, making it ideal for a present,’ she says.
http://www.designweek.co.uk/home/blog/radio-ga-ga/3015368.article





Particular favourites of ours were Kalia Cox's luxury porcelain radio with embedded lace pattern and LED lights that shine according to the radio's battery life; Grace Taylor's bamboo soft wood radio, which features an inner light, causing the organic-inspired laser-cut panel to glow;

Innovation

Winner: Kalia Cox

Innovation winner

Awarded for her unusual use of porcelain was Kalia Cox with her luxury radio, featuring reactive LEDs and customisable embroidery. We actually want this one.
http://www.studentbeans.com/advice-hq/Universities/students-redesign-pure-s-iconic-radio118.html






Says David Nicholls, design editor of the The Daily Telegraph: "I was really impressed by all the students' designs, but especially by Kalia Cox's customisable ceramic radio design which is really current and would be incredibly desirable if it was ever put into production."


Commercial Category joint winners, Olivia Clifford (modern prints inspired by tarnished materials) and Abigale Hartley ('picnic hamper' radio)

Commercial Category runners up, Grace Taylor (laser-cut bamboo radio) and Catherine Osborn (handbag radio)



http://www.pure.com/purenet/press/release.asp?ID=367